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Hotels no longer limit themselves to simply being categorized as hospitality brands. For many groups, the ultimate goal is to morph into a full-service lifestyle brand while staying relevant. Radisson Hotel Group is one such company that has a comprehensive and thought-out plan for achieving this, while delivering memorable moments to guests and building key relationships with owners and investors.

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.

In this Skift Online Travel and Distribution Summit video we hear from Julie Brinkman, CEO of Beyond Pricing, about how short term rental owners, managers, and key stakeholders can optimize their short term rental distribution strategy for the rapidly changing travel environment of 2021 and beyond.

The vaccine rollout is fueling optimism among Asia-Pacific’s travelers and the region’s travel industry. But until inoculations are widespread and the right systems for recognizing official health documents are in place globally, extra layers of protection — such as testing — remain key to traveler health and safety.

With so much valuable customer information being processed each day, hotels are prime targets for data breaches. It’s vital that they stay abreast of how they can protect their guests as data security evolves and technologies and threats change.

Successful brands demonstrate high levels of resilience during economic and business cycles. With fewer barriers, limitations, and investments in brand-wide standardizations, lifestyle hospitality brands are able to pivot more quickly in the face of today’s challenges.

The Covid-19 pandemic proved that brands that are able to quickly evolve their offerings to meet the shifting needs of customers are the ones that will not only survive, but come out stronger through their ability to adapt. The importance of embracing agility is one lesson brands can take into 2021 and beyond.

In today’s era of accelerated digital transformation, travel brands need to approach the consumer journey with a more nimble mindset. Companies that can bring people-inspired digital business solutions to the table stand a good chance of thriving post-recovery.

After a year that challenged the hospitality industry like never before, it’s time to take stock. In this interview with Medallia’s Geoff Ryskamp, we explore what the sector can learn from 2020, and what the future might hold for guest experience.

In 2020, contactless technology has rapidly evolved from a nice-to-have to a must-have feature in the hotel industry. What does the future hold for contactless experiences? We investigate in this new report.